By Marko M. November 11, Apps have become an integral part of our daily lives. Despite the ubiquity of mobile apps, not every initiative is successful. Many apps on the market are mediocre or sketchy. In fact, some have managed to win the trust of hundreds of millions of people around the world and retain it over the years.
As the latest figures show, the apps are going to reach millions more in the years to come. Instagram is a mobile photo sharing app and social network. As of June , Instagram had about 1 billion active users monthly, up from million in September San Francisco-based ride-hailing platform Uber has transformed the way we commute. Two years after it debuted, it introduced its mobile app, which made it even easier for commuters to hail a ride. From then onwards, the company has seen massive growth, which is nothing short of amazing.
Uber is one of the most popular apps in the USA. According to a study, it had 95 million active users in From its humble beginning as a DVD mailing service, Netflix has become a go-to video-on-demand app, where subscribers can watch their favorite shows from their TV and computer to their smartphone.
A recent study indicates that it has more than million paying customers, making Netflix one of the best entertainment apps the world has ever seen. Of that number, In addition, Netflix has 5. Booking home rentals, restaurants, and other exciting travel experiences has never been easier. By downloading Airbnb, you can easily find and book affordable accommodation wherever you travel to.
Airbnb was one of the most downloaded apps in , reaching By , the platform is expected to reach It allows shoppers to filter a wealth of products using different parameters. Amazon is one of the best apps of all time for shopping. Around YouTube is the leading online video platform in the world. In the US, its biggest market consists of 15 to year-olds. Even in terms of mobile usage, YouTube is one of the most used apps in the world. Its mobile presence has grown dramatically in the past few years.
Within a decade, the mobile app has reached hundreds of millions of downloads. Spotify is easily one of the most popular apps in Google Play and the App Store. People generate huge amounts of data every day, whether it comes in the form of selfies, videos, or text messages. That makes cloud storage platforms like Dropbox crucial to data protection and security.
In , it reached Mobile devices are becoming increasingly ubiquitous, as indicated in smartphone usage statistics. With widespread adoption, food delivery app usage will skyrocket as well. About 38 million Americans are expected to use food delivery apps in This figure is estimated to hit 60 million by Formerly known as Read It Later, Pocket is an app that allows its users to save articles and videos from the Web for future viewing.
Pocket is aimed at publishers burned by Facebook. Research shows that consumers downloaded about billion apps on their mobile devices in , which is up from Despite the growing number of apps on the market, five mobile apps have been on the top five since the first quarter of , four of which are owned by Facebook.
It is the highest performing app of the quarter, receiving over million first-time downloads worldwide.
If you can get some reviews published, your app can really increase user downloads. You can go for various ways of promotion to certainly increase the user downloads. Online campaigns can be very effective. Businesses strive to make their app reach the highest spot.
Mobile advertisers like AdMob, Waypedia , Mobpartner can also be used. Another way of app promotion is to find communities that may be interested in your app. You can use backlinks at appropriate places in your website or other resources to promote your app. A great bargain always works. You can help manage the timescale and timing of your discount offers. By offering your app free or any other service for a set period of time, can help you get more number of downloads and also help place your app higher up in popularity list.
To continue providing the best possible experience for users, a well-timed refresh of your app is the best way to retain existing users and attract new users. Once in a month is a good rate. You can update your app with new features, designs, functionalities, or even a simple new banner. Consistent upgrades indicate your brand is trying to improve every day to provide excellent user experience. Understanding your users, potential users and the app stores is must.
Data analytics can help you to understand your users. An app analytics offers multiple options and you can observe users behaviour from download until uninstall. App stores iTunes and Google Play constantly enhance. It is important to understand their trend and future plans. Keep an eye on the changing elements. For example; Play Store focus more on app description, while iTunes focus more on keywords.
So you have to monitor closely the new indicators that will play a role in your app ranking. The subject matter is a good functionally rich business app. The type of app you are developing and how it can help users is the most important thing. It not how much downloads you got, it is all about how many active users you have.
The more people use your app, you can make money out of that. All you need is to win attention, make users install your app and keep it in their favourite list. A business app that provides meaningful and timely content will keep users coming back for more. How to start things? First thing first. Initially this app was seen as a Gen Z space only, but it has experienced an influx of new users due to world-wide lockdown measures.
This statistic is great news for marketers as TikTok marketing opportunities are growing, from creating organic content to paid TikTok Ads. As the number one app in the entire world, it is no surprise that Facebook is one of the most popular apps of Facebook has been especially useful during this time when people wanted to connect and stay in touch.
According to Statista , it is the most popular app publisher world wide, based on downloads. Facebook Advertising and marketing are two very important activities for marketers.
Rounding out the Facebook family is Instagram. This photo and video sharing app is one of the most popular apps among Gen Z and Millennials. Though this app likes to keep their stats under wraps, it's fair to assume that due to its popularity and unmoving status in the app stores, it has surely retained its popularity in Instagram is especially useful when it comes to marketing.
According to Statista , brands uploaded an average of 0. In Summer of , Instagram announced their newest feature, Reels , which is in direct competition with TikTok. It will be interesting to see how this feature evolves over time and impacts downloads.
Speaking of keeping in touch, a fair share of social media apps also experienced continued downloads in WhatsApp has approximately 2 billion users globally.
While WhatsApp may not be as popular in the United States, it is the leading messaging app across the rest of the globe. It provides opportunities for businesses to keep in contact with their clients and customers through personalized messages, special offers and more. There are many interesting marketing opportunities with WhatsApp as WhatsApp marketing continues to grow. Another popular messaging app is Telegram, a free app with about million active monthly users ,which can be used to send photos, videos, and different types of documents in addition to regular messages.
Telegram supports mentions, hashtags, and has cross platform availability, making it convenient for businesses and large organizations. It also makes it possible to create groups of up to , and to create both private and public channels, which you can invite your customers to join. This provides a variety of marketing opportunities as you can share images and information about new products or services, provide links to landing pages, create a chatbot to answer customer queries, etc.
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